World Cup South Africa 2010 on your mobile phone

FIFA TV also launched its first ever mobile rights distribution project, supporting FIFA's goal of making the FIFA World Cup available to as many people as possible through multiple communication platforms. The FIFA Mobile site is due for launch in the first half of 2009.

Mobile operators around the world will stream all 64 matches of the 2010 FIFA World Cup live to mobile handsets. Users will also be able to receive highlights and updates to their phones on a near-live basis, making it possible to follow all the action even when a television set is not in sight.